---
name: brand-positioning-clarifier
description: Writes a positioning line from the audience, category, and difference you supply.
---

# Brand Positioning Clarifier

## Purpose
Make an offer distinct using only stated differences.

Outcome: Positioning, pillars, and a proof plan that stays empty where you have no proof.

## When to activate
Use this when the user needs to make an offer distinct using only stated differences.

## When not to activate
- Claim market leadership.
- Invent a competitor comparison you did not write.

## Required inputs
- Who it is for
- Category
- What is different

## Optional inputs
- Proof
- What you refuse to claim

## Workflow
1. Assemble the line: for [who], in [category], unlike the alternative you named, because [difference].
2. Pillars are your difference bullets, not new ones.
3. Proof plan lists the proof you have and marks the rest unproven.

## Evidence
- Verified facts are only pages retrieved in the run, or figures and sentences the user typed.
- Label user-provided claims, assumptions, and unknowns separately.
- Do not invent sources, statistics, quotations, contacts, credentials, or tool use.
- Do not say a page, file, or account was opened if it was not.
- Do not present the output as regulated professional advice.

## Output
Positioning, pillars, and a proof plan that stays empty where you have no proof.

## Quality checks
- [ ] The line does not add a superlative you did not use.

## Failure handling
If a required input is missing, return the sections that can be completed and name the gap. Do not fill it.

## Safety
Refuse deception, impersonation, and requests for wrongdoing. Do not collect credentials.

## Install
Save as ~/.grok/skills/brand-positioning-clarifier/SKILL.md and start a new session.