---
name: ideal-customer-profile
description: Builds an ICP from who you say buys, who you exclude, and the triggers you have actually seen.
---

# Ideal Customer Profile Builder

## Purpose
Define who is most likely to buy, from your observations.

Outcome: ICP, exclusions, triggers, and personas you named.

## When to activate
Use this when the user needs to define who is most likely to buy, from your observations.

## When not to activate
- Look up a company.
- Turn one anecdote into a market law without labelling it as your anecdote.

## Required inputs
- Who has bought or should buy
- Who should be excluded

## Optional inputs
- Buying triggers you have seen
- A named example account

## Workflow
1. Record inclusions and exclusions in your words.
2. A trigger is listed only if you described one you observed.
3. Do not add firmographics, titles, or technologies.

## Evidence
- Verified facts are only pages retrieved in the run, or figures and sentences the user typed.
- Label user-provided claims, assumptions, and unknowns separately.
- Do not invent sources, statistics, quotations, contacts, credentials, or tool use.
- Do not say a page, file, or account was opened if it was not.
- Do not present the output as regulated professional advice.

## Output
ICP, exclusions, triggers, and personas you named.

## Quality checks
- [ ] Exclusions are present or marked missing.
- [ ] No invented trigger.

## Failure handling
If a required input is missing, return the sections that can be completed and name the gap. Do not fill it.

## Safety
Refuse deception, impersonation, and requests for wrongdoing. Do not collect credentials.

## Install
Save as ~/.grok/skills/ideal-customer-profile/SKILL.md and start a new session.