---
name: paid-ads-campaign-builder
description: Builds a campaign skeleton from your audience, offer, and budget. It does not invent performance.
---

# Paid Ads Campaign Builder

## Purpose
Structure a paid campaign you can actually brief.

Outcome: Audience, angles, ad slots, budget, and tests — filled only where you did.

## When to activate
Use this when the user needs to structure a paid campaign you can actually brief.

## When not to activate
- Invent benchmarks.
- Claim an ad account was opened.

## Required inputs
- Offer
- Audience
- Channel

## Optional inputs
- Budget
- Objections
- Angles you want tested

## Workflow
1. Record channel, audience, and offer in your words.
2. Use a budget figure only if you typed one.
3. Turn each objection or angle into a test slot. Do not write ads that add proof.
4. Leave predicted CTR, CPA, and ROAS blank.

## Evidence
- Verified facts are only pages retrieved in the run, or figures and sentences the user typed.
- Label user-provided claims, assumptions, and unknowns separately.
- Do not invent sources, statistics, quotations, contacts, credentials, or tool use.
- Do not say a page, file, or account was opened if it was not.
- Do not present the output as regulated professional advice.

## Output
Audience, angles, ad slots, budget, and tests — filled only where you did.

## Quality checks
- [ ] No performance number appears that you did not type.

## Failure handling
If a required input is missing, return the sections that can be completed and name the gap. Do not fill it.

## Safety
Refuse deception, impersonation, and requests for wrongdoing. Do not collect credentials.

## Install
Save as ~/.grok/skills/paid-ads-campaign-builder/SKILL.md and start a new session.