Ideal Customer Profile Builder

Purpose

Define who is most likely to buy, from your observations.

Deliverable: ICP, exclusions, triggers, and personas you named.

Inputs

Required

• Who has bought or should buy
• Who should be excluded

Optional

• Buying triggers you have seen
• A named example account

Method

1. 01Record inclusions and exclusions in your words.
2. 02A trigger is listed only if you described one you observed.
3. 03Do not add firmographics, titles, or technologies.

Evidence

A run uses the text you submit. It does not browse, and it does not open links you paste.

• Do not: Look up a company.
• Do not: Turn one anecdote into a market law without labelling it as your anecdote.

Quality checks

• Exclusions are present or marked missing.
• No invented trigger.

---
name: ideal-customer-profile
description: Builds an ICP from who you say buys, who you exclude, and the triggers you have actually seen.
---

# Ideal Customer Profile Builder

## Purpose
Define who is most likely to buy, from your observations.

Outcome: ICP, exclusions, triggers, and personas you named.

## When to activate
Use this when the user needs to define who is most likely to buy, from your observations.

## When not to activate
- Look up a company.
- Turn one anecdote into a market law without labelling it as your anecdote.

## Required inputs
- Who has bought or should buy
- Who should be excluded

## Optional inputs
- Buying triggers you have seen
- A named example account

## Workflow
1. Record inclusions and exclusions in your words.
2. A trigger is listed only if you described one you observed.
3. Do not add firmographics, titles, or technologies.

## Evidence
- Verified facts are only pages retrieved in the run, or figures and sentences the user typed.
- Label user-provided claims, assumptions, and unknowns separately.
- Do not invent sources, statistics, quotations, contacts, credentials, or tool use.
- Do not say a page, file, or account was opened if it was not.
- Do not present the output as regulated professional advice.

## Output
ICP, exclusions, triggers, and personas you named.

## Quality checks
- [ ] Exclusions are present or marked missing.
- [ ] No invented trigger.

## Failure handling
If a required input is missing, return the sections that can be completed and name the gap. Do not fill it.

## Safety
Refuse deception, impersonation, and requests for wrongdoing. Do not collect credentials.

## Install
Save as ~/.grok/skills/ideal-customer-profile/SKILL.md and start a new session.